Image text analysis http://www.sdnz.org.nz/index.html
Dance is viewed as another culture as people are free to express their feelings and talents. This webpage depicts the passion and love of dance through colour, pictures/videos, and links to others areas of the webpage.
The use of colour
The webpage has a dominant colour of grey. The title “SDNZ” is in white but is outlined in a light grey colour. The link buttons to others areas of the webpage such as contacts, 
gallery, and calendar, just to name a few are also filled with the same grey colour. News letter s and new information is on both sides of the page, those links have are also outlined with the grey colour, but have pictures included; which are bold and vibrant. The colour that is on the background is white; but as a reader you are immediately drawn to the advertising posters as they are of bright colour. The use of bright, vibrant colours for the new information and advertising were used to bring more attention to the reader as the illustrators are trying to persuade people to buy their merchandise and attend their concerts and fundraisers. The pictures included the bright colours of purple, turquoise, green, blue and red. The majority of the titles and texts are in black.
Just like Wysocki says “websites that want to give the appearance of being serious tend to use muted colours and a limited number”. As for this particular website they have used the muted colours in such a way but have also incorporated many other bright colours, thus, showing that they want to be seen as professional, yet approachable. The colours that are demonstrated on this website relates to the passion and love of everyone in the dance scene. When hip hop dance comes into your mind you would immediately think of high energy, bold, personality, freedom. And that’s what SDNZ are trying to illustrate in their webpage. Through the intense colour within the photos; that should be enough to describe what dance is about. Many readers tend to read in an “F shape formation” (Nielson, 2007), thus explaining why SDNZ decided to just draw the readers in by using bright colourful posters.
gallery, and calendar, just to name a few are also filled with the same grey colour. News letter s and new information is on both sides of the page, those links have are also outlined with the grey colour, but have pictures included; which are bold and vibrant. The colour that is on the background is white; but as a reader you are immediately drawn to the advertising posters as they are of bright colour. The use of bright, vibrant colours for the new information and advertising were used to bring more attention to the reader as the illustrators are trying to persuade people to buy their merchandise and attend their concerts and fundraisers. The pictures included the bright colours of purple, turquoise, green, blue and red. The majority of the titles and texts are in black.
Just like Wysocki says “websites that want to give the appearance of being serious tend to use muted colours and a limited number”. As for this particular website they have used the muted colours in such a way but have also incorporated many other bright colours, thus, showing that they want to be seen as professional, yet approachable. The colours that are demonstrated on this website relates to the passion and love of everyone in the dance scene. When hip hop dance comes into your mind you would immediately think of high energy, bold, personality, freedom. And that’s what SDNZ are trying to illustrate in their webpage. Through the intense colour within the photos; that should be enough to describe what dance is about. Many readers tend to read in an “F shape formation” (Nielson, 2007), thus explaining why SDNZ decided to just draw the readers in by using bright colourful posters.The use of pictures and videos
The bright eye catching pictures are the first things that a viewer of this website will look at. There are several photos on the home page showing winners, and competitors of past competitions. Wysocki refers to photographs as something that “is used to bring immediacy and “reality” to the layout”, which is exactly what these photos are displaying. Every photo and advertisement poster is very effective and gets straight to the point of what the webpage is about. The majority of these photos are of dancers in action, which provides the viewer a sense of realism as they feel they are coming alive. This is also the same with the videos that are shown at the bottom of the page. You feel closer to the pictures as their facial expressions are intense and honest. Showing happy young teenagers holding cheques and dancing on world stages, this is to pull the reader in and show them what dance is all about. It is not because they have to do it; it is because they have the love and passion to do it. And with this webpage they want to show everyone that anything is possible. Wysocki states that “the visual presentation of a page or screen gives you an immediate sense of it’s genre” (Wysocki 2004, pg 123), which is so true. When you first visit the page of SDNZ you are welcomed with a collage of different groups in action shot. That immediately gives the viewer a direct sense of performance and dance.Links to other areas of the website
Most of the links to different areas of the webpage are located below the title “SDNZ”, which is at the top of the page in grey. There are also other links that are on both sides of the page (left and right)
, in a green frame supported with a bright picture inside. Within the 8 links, they take you to the gallery, contacts, different competitions, calendar and information about the company. Many of the links include the sales of their merchandise and the cost of tickets for concerts, and social events. Thus, showing that their main idea for this webpage is to welcome people into purchasing items and attract more people into supporting the dance scene. This demonstrates to me that 
the “SDNZ” company are interested in making money and spread their hunger for dance. Also another link that I found on this webpage was to another hip-hop site. I think that with this on their page they are trying to show that the dance scene in New Zealand especially dancers are going worldwide.
http://www.hiphopinternational.com/
, in a green frame supported with a bright picture inside. Within the 8 links, they take you to the gallery, contacts, different competitions, calendar and information about the company. Many of the links include the sales of their merchandise and the cost of tickets for concerts, and social events. Thus, showing that their main idea for this webpage is to welcome people into purchasing items and attract more people into supporting the dance scene. This demonstrates to me that 
the “SDNZ” company are interested in making money and spread their hunger for dance. Also another link that I found on this webpage was to another hip-hop site. I think that with this on their page they are trying to show that the dance scene in New Zealand especially dancers are going worldwide.http://www.hiphopinternational.com/
Overall Effect
I think the overall effect of this webpage was eye-catching. The use of colour was used effectively to draw the viewer’s attention straight to the point and the genre of the webpage. I also think that the photos and videos that were used were also another good addition to the overall effect of the webpage. The thrill of seeing the passion and love of the dancers that were shown on the site also gives the viewer the hunger to be a part of all the fun. Seeing that they sell hip-hop merchandise the viewer would simply not really notice the price as they would want to become a part of the dance scene. But, I did feel that the page did lack a few areas. For example, there wasn’t much of an explanation about the company on the home page only through the links, and also another aspect that they could have worked more on was a little bit more writing. The page was just filled with mostly advertising and photos. But the overall effect of the page was good. The use of colour, photos/videos, and links to other areas were effective and useful.
References
Wysocki, A. F. (2004). The multiple media of texts: How onscreen and paper texts
incorporate words, images and other media. In C. Bazerman and P. Prior,
(Eds.) What writing does and how it does it: An introduction to analysing
texts and textual practices, pp. 123 – 163, Mahwah, NJ, Lawrence Eribaum. (Retrieved on 07/06/09)
Nielson, J. (2007). Writing for the web: Research on how users read on the web and
how authors should write their web pages. (Retrieved on 07/06/09)
incorporate words, images and other media. In C. Bazerman and P. Prior,
(Eds.) What writing does and how it does it: An introduction to analysing
texts and textual practices, pp. 123 – 163, Mahwah, NJ, Lawrence Eribaum. (Retrieved on 07/06/09)
Nielson, J. (2007). Writing for the web: Research on how users read on the web and
how authors should write their web pages. (Retrieved on 07/06/09)
